Best Marketing Strategies to Try in 2020

To sustain in the market your business needs to have quality marketing strategies that help your business to develop your brand image and increase the sale of your products and services. To get success in the corporate world of 2020 your marketing team needs to understand both digital marketing and traditional marketing practices prevail in the corporate world. Allocating business resources at the right place and at the right point of time is very crucial. Let’s have a look at the best marketing strategies that businesses can use in 2020 and allocate their resources accordingly. 

1. Personalized Marketing:

Personalized marketing is the best way of business in today’s times. This method of marketing is the best fit for both B2B and B2C marketing. The customer and the targeted audience will respond in a better way when they will feel that the business takes initiative to speak with them individually. Generic marketing strategies are no longer beneficial for modern-day businesses. This new concept of marketing will make people excited to know more about your business product and services. Spending money on personalized marketing is the right business marketing strategy. 

2. Facebook Advertising:

Social media marketing is the latest platform for the promotion of your products and services and Facebook is the most popular social networking website which is used by millions of people around the globe.  Purchasing ad space on Facebook is way cheaper than purchasing ad space in the physical world. Not just this Facebook advertisement can reach thousands of people at a time in different locations. These advertisements also provide the opportunity to the business to target the audience according to there online behavior, age, sex, location, and much more. For the Facebook advertisement, all that you need is an attractive image, catchy tag line, and a great description of your product and services. 

3. Informative Content:

Today content is the king of all businesses. Earlier the content was not the highlight of business promotion but today in the digital world a great content can do wonder to your business. From the past few years, Google algorithms have changed for a strong SEO. Now adding numbers, keywords and speed is not enough. Informative content is equal or even more important. The content should be in a way that the reader enjoys reading your content. 

4. Construct your Insta Brand:

Another most popularly used social networking site is Instagram. This social media platform is the best place to create our online presence with your business voice. Young consumers today are found scrolling Instagram that is why building your brand on Instagram will be fruitful for the business. Building an Instagram brand is known as a part of the top business marketing strategy and with the Instagram presence of your business, it becomes easy for the business to communicate with the followers for a personal touch. Shopping posts on Instagram can directly link the post with the business web store.

  

5. Thrive on Reviews:

Good reviews and rating of your products and services on local searches is quite important. When every someone searches for products and services then the customer always picks the highest-rated and good reviewed product and services. The advantage of good reviews and high ratings can be used in many different ways. 

6. Print Advertising Still works:

Without a doubt digital advertising, social media marketing, and content marketing has taken over the traditional advertising that is print advertising but it has not completely abolished. Print advertising still has its own place in the world of marketing and advertising. Printing advertisements in the newspaper still works and brings a number of customers but all that is important is your advertising needs to be catchy and impactful. 

7. Direct Mail:

Direct mail marketing is also used by different companies but this method of marketing can be used for every business or product/service. For the direct mail method, it highly depends on what product or services are you offering. 

8. Videos:

Video marketing is very trendy nowadays. People feel it is more convenient to sit for 5 min and watch a video rather than reading an article of about 1500 to 2000 words. There are many different platforms and channels that will support your video marketing. For instance Instagram and Youtube. 

9. Podcast:

A new and popular medium ad advertisement is a podcast. They are the most popular of today’s time that is the reason why the podcast is considered in the list of best advertising mediums of 2020. Through interviews on podcasts it is easy to connect with consumers and develop business brand image.