SEO vs PPC: Which One is Best?

 

Search Engine Optimization vs Pay Per Click

SEO refers to a technique which is used for improving the quality and quantity of website traffic by organic means without using any paid tools. Pay Per Click is an advertisement that appears on the top of the search engine results on the first page. SEO is a completely free technique but PPC has a cost per click. SEO and PPC both have their own pros and cons but if they are implied together then works best.

SEO: Improve Your Website’s Organic Traffic  

●   Staying Power: Organic traffic has staying power. By the time when you rank your desired keyword on the top location in google ranking by doing this you can also create a consistent traffic for your website.

●     Awareness: by getting visibility in search engines with your targeted keywords users will get to find your business. In this way, you will get your potential customers and create brand awareness.

●    Branding: When people will start finding you in their search results and start getting information about your business then it will benefit your brand. Your website visitors will associate with your brand and start trusting you when you will solve their queries. This will lead to a purchase and an increase in sales.

●    Credibility and Trust: by watching you in the search engine results your potential customers will start developing trust and credibility towards your brand and services. The majority of the users do believe in organic results rather than paid ads.

●  Website Traffic: SEO improves the quality of your website traffic and that will lead to an increase in brand awareness of your business. Visitors will get knowledge about your brand and purchase your products.

●     Cost Per Click: SEO does not charge any direct costs for impressions. You have to hire SEO services then you’ve to pay them for their services.

●     Return On Investment: Organic SEO techniques and improved traffic will also boost your overall ROI. Instead of using traditional paid media, improve your brand’s sales with SEO.

●     Cost: SEO may be cheaper than PPC and more time-consuming. But it will bring you organic and cost-effective results than all other digital marketing tactics.

●     Sustainability: Unlike PPC, SEO will not stop giving its results on the spot you stop paying. SEO needs continuous efforts but you need not pay any direct money to get results.

PPC: Pay Per Click

●     Position on the page: Paid search ads rules over the content on the search engine results page. It will display four ads on desktop and three on mobile which will be shown to the user while searching for their keywords.

●     Visual Product Ads: While creating ads for your brand you will also get an option of Product Listing Ads which will help you to display your products on SERPs’ first page. This way you will get to know the user who will click on your ads. With this, you will get to improve the Click-through rate.

●     Brand Visibility: With PPC, only your targeted audiences and the right people will get to see you.

●     Budget: Before investing in paid ads you have to determine your budget and decide how much you want to spend.

●     Very measurable: PPC is measurable yet trackable. The great part about using PPC for this goal is that everything is highly measurable. You can set KPI's and measure clicks.

●     Drive Leads: Whether they’re short or long term, leads are a huge benefit of PPC campaigns.

●  Speed: PPC campaigns bring results faster than organic SEO techniques. PPC services will develop effective PPC campaigns for your brand and bring you in front of your customers. 

The Pros and Cons

Both paid and organic search have pros and cons. Here’s a list that can help you compare the two:

PPC Strengths:

• Expensiveness and Speed
• PPC is great for new businesses
• Very measurable

PPC Weaknesses:

• Must be managed full-time to be effective
• Can be costly based on your target keywords
• Steep learning curve

SEO Strengths:

• More cost-effective
• Best for selling products
• Driving long term traffic

SEO Weaknesses:

• Steep learning curve, but mistakes aren’t as noticeable as PPC
• Can take a long time to implement
• Results aren’t immediately noticeable (3-12 months to rank competitively for a target keyword)

We will suggest you develop a marketing strategy by integrating SEO and PPC. These both will work together, give better results. The results can be improved by both ways whether it is paid or organic.