Why Digital Marketing Is Essential During This Pandemic

It has been a few of months since the pandemic caught us unawares, with many of us still struggling to return to terms with this new reality. Obviously, the crisis is including variety of worldwide consequences, with certain industries coming to the brink of extinction.

The economy instantly witnessed a sudden boom, then has remote work. Many experts are already discussing long-term changes that needs to be adopted.

Digital Marketing focused

If you think that it had been easy for Coca-Cola to survive the good Depression, re-evaluate . On numerous occasions, the corporate was underperforming, but still managed to navigate the crisis. It did this by creating a particularly successful digital marketing strategy, so successful actually that it's still remembered nearly a century later.

We’re talking about the famous Santa Claus who still makes an occasional appearance. The strategy took its sweet time, but eventually, it became iconic and helped Coca-Cola to outlive the good Depression.

Just like some time past , marketing remains focused . Or rather, it's more focused than ever. With the event of digital technologies, your audience is even more reachable. The sole thing that is still is to seek out your own Santa Claus and sell via all available channels.

The internet is simply the best ally you've got. There’s no better time than this to extend your brand’s visibility and reach bent your customer base.

Utilize SEO

Search engine optimization (SEO) is that the center of every successful marketing strategy. As mentioned above, digital marketing features a great potential, but you would like to extend your brand’s visibility first. That’s where SEO steps in.

SEO is certainly a long-term marketing strategy. What you invest now will keep returning in years to return . Therefore, confirm to hide all of the following:

1. Keywords (written- and visual content)

2. Blog posts

3. Organic rankings

4. Backlinks

5. Internal links

On top of SEO, it's also important to optimize your website and your email marketing campaigns for mobile devices. Namely, the bulk of CTRs happen on mobile devices.

Types of Content

Content strategies should be made keeping long-term prospects in mind. As mentioned above, your SEO strategy will keep paying off within the future, so it's important to settle on your content wisely (it’s a continuing effort).

To maximize your brand’s visibility and potential, think about using a mixture of a number of the subsequent content types:

• Blog posts

• Infographics

• Social Media Posts

• Videos

• Podcasts

• Ebooks

Blog Posts

Blog posts are usually the primary content marketing type brands start developing. So, As for them to achieve success , they have to be:

1. Published regularly

2. Feature insightful content

3. Feature social media share buttons

4. Be evergreen (consider updating older posts)

5. Be reputable, well researched and literate

6. Be in line together with your brand’s message

 

In addition, keep an eye fixed on Google’s policies as they have a tendency to vary all the time. While there's no general rule to the perfect length of blog posts, some estimates stand at between 1k and 2k words.

Infographics

Research shows that folks just love infographics. Not only are they a useful visualization tool, but they're also recommended when handling statistics.

Whenever tons of data is involved, infographics should be utilized.

Social Media Posts

Nowadays social media marketing is one of the best technique to drive traffic on your website. Sharing content on your social media profiles is that the fastest thanks to reaching wider audiences. People hang around online all the time, but during the pandemic there has been a pointy peak in virtual activities, including virtual meetups, birthday parties and therefore the like.

Content should be shared cleverly, utilizing the advantages of every social media channel. For instance , LinkedIn is best for sharing company updates, Instagram for images, Twitter for discussions, etc.

The most popular social networks include Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube.

Videos

Visual content is extremely popular among varied audiences. Remember the mobile device users? Well, many of them watch videos while commuting. On top of that, video material saves precious time for busy employees. Reading takes longer than watching or listening, after all.

It goes without saying that videos take longer to form than other content types, but the trouble is worth some time within the end of the day . HubSpot states that videos are 40 times more likely to urge shared on social platforms than the other content type.

Podcasts

Podcasts also are an excellent thanks to connect together with your audiences on a deeper level, but they're not for everybody . Normally, it's useful when content would be too lengthy within the written form, but it's its other benefits, like guest interviews, e.g.

Stats show that one-third of usa citizens hear podcasts regularly.

Ebooks

Ebooks are great for advertising your business and also as a stimulus for attracting new subscribers. For instance , you'll offer a free ebook to each new subscriber to create a bigger list . This is often a standard strategy for several companies, so why not use it?

Note that each one ebooks you distribute should feature your brand’s contact info.

Surviving the Pandemic

If you utilize digital marketing potentially than your business can survive too in this pandemic. You will find new ways to stay in-tuned with people and adjust your offer to stay you going. Some industries are having harder times than others, but even tourist agencies can come up with certain benefits to be used at a later time.

Finally, remember that this is often a challenging time for several people. Show empathy. Deepen communication. Be there for your customers and, in return, they’ll be there to support you. Good Luck!

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