How To Perform A Successful Social Media Audit

It’s obvious to have a social media presence and we need not tell you about its necessity for your business because it’s 2020. Running a social media account is enough to reach goals, you need to have a good SMM strategy to perform better and get success. As a layman or a businessman, you are not aware of this fact. To guarantee success you need to conduct social media audits regularly. With this article, we will tell you how you can perform a successful SMM audit. Our social media audit process takes 7 steps and here is the checklist.

 

●    Check your Social Media Accounts

To track your social media accounts you have to create a social media audit spreadsheet with Google Docs or Excel. You can get any social media audit template on the web. Use a readymade template from Google and just check all of the availability of the following columns in the template.

●     A Direct link to the profile

●     The handle

●     The name of the manager of the account

●     Objectives of the account

●     Audience demographics

●     Engagement metrics

●     Any other relevant metrics

●     Other notes

After doing this you can easily start tracking your SMM accounts on all the platforms. Add all the accounts on the list that you are running for your business and delete all the old profiles you don’t use that are roaming on the internet. You can also check the fake accounts floating on the internet named with your company. To delete all the fake accounts you can directly contact the owner of the account and if they don’t do so then you can report directly to the social media platform. Do not forget to add all the relevant information to the audit document.

●    Check the profiles and keep them up to date

Thinking about creating new social media profiles? But keep the old ones up to date and check the following things in the profile.

●     A profile picture with your company logo and cover image of your brand.

●     Bio of your company

●     Handle

●     Pinned Posts

●     Links: Add landing page link or other marketing campaign link if running.

 

●    Shortlist and Evaluate The Top Performing Posts

It will be very beneficial for your business to evaluate the top-performing posts on your social media accounts. You can also use onsite tools provided by some social media platforms to check this information and record the results in your audit report. This way you’ll get to know which kind of information people are liking and getting attracted to. So you will get to find your target audience easily. 

      ● Analyze Each social profile’s audiences

You should analyze the audience on your different social media networks. Like on Snapchat and Instagram there must be a younger audience and you should check your audience demographics by using tools. Use Facebook's audience insight tool to get a better and deeper understanding. 

     ● Invest Your Efforts on Right Social Media Platforms

After collecting the above information you must be aware of the right social media networks. Invest your time and marketing efforts on the right platforms to achieve goals. Analyze the performance of the channels and check the demographics. Generate an advanced social media strategy with all this information and achieve your business objectives within your budget. 

●    Lather, Rinse, Repeat

Do social media audits after a certain period of time so you can check the performance of the strategies that you’ve implemented. With this, you will get to know how your social media channels are working for your business. 

Performing social media audits periodically will help you understand the performance of your social media accounts. You will get to know the strategies that are falling you short and help you in expelling them.