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What is Off Page SEO? Most Common Off-Page SEO Techniques


Search Engine Optimization (SEO) is a digital marketing tool that helps to generate traffic to your website and place your website at the top of the search engine result page (SERP)  whenever there is a search related to your business. The most popular search engines of today’s time are Google, Yahoo, Bing, and some others. 

There are two types of SEO i.e. on-page and Off-page SEO. 

ON Page SEO:

ON Page basically a method to optimize your web pages for better rankings by adding title, description, quality content, images, internal linking etc. Overall ON Page belongs to making your website search engine friendly. 

OFF Page SEO:

OFF Page refers to the activities that you do to up the ranking for your website. Many associates that OFF Page basically a link building process. To submit your website link to  other high DA/PA websites.

 Let have a look at how off-page SEO can benefit your business website and blog.

Creating Shareable Content

Search engine optimization highly depends on the quality of the content. Natural backlinking of your business website or blog is the organic way of generating traffic. Creating Shareable and fantastic content is one of the best ways of generating original traffic. Well researched content always keeps your content fresh.  

Influencer Outreach:

If you have great content or any other impressive content, then don’t think twice before sharing it on your digital platforms. It will surely help you in reaching the influencers in your industry. Reach your influencers and ask them to read your blog and give you backlinks from their blog. This way, you will get the backlinks from the high authority websites. 

Contribute as Guest Author:

There are several highly rated and quality blogs that offer guests posts from different people. Another way of doing off-page SEO  is to contribute as a guest author. Post a great piece of content on these blogs as a guest post. It will do incredibly well for your website. Quality of links is something that matters, not the number of links. One thing that is important to keep in mind is that you don’t post on the same guest blog site more than two times.  

Social Media Engagement

Social Media Engagement is a great Off-Page SEO technique. There are numerous social media platforms that people are using nowadays and they are the best way to make your business popular and engage more people with your brand. By making a presence on Social media platforms you will get backlinks from high authority websites which will help you grow your business. 

S.No

Social Networking Sites

DA

PA

1

http://www.linkedin.com/

97

97

2

https://www.facebook.com/

96

100

3

http://www.twitter.com/

94

100

4

https://www.pinterest.com/

94

82

5

https://www.instagram.com/

93

100

 

    Social Bookmarking Site:

Another best method of your website promotion is social bookmarking sites. These sites offer you a platform where you can bookmark your blog post or webpage and generate significant traffic for your business website. Some of the popular social bookmarking sites are digg.com, reddit.com, tumblr.com, slashdot.org, and many more. 

S.No

Social Bookmarking sites

DA

PA

1

http://folkd.com

90

90

2

http://slashdot.org

90

76

3

https://www.reddit.com

93

81

4

http://diigo.com

89

73

5

https://www.tumblr.com/

87

75

 

 Forum Submission:

More connections will always benefit your business. Participating in search forums that are related to your business will help your business website to create new connections with the community. Participate in the questionnaire of the people and answer their questions, provide your advice and suggestions, also try to reply to threads. To promote your business with off-page SEO techniques use “Do-Follow” Forums. Some of the high PR forms are addthis.com/forum, careerbuilder.com, chronicle.com/forums, and many more. 

 

Article Submission:

There are various promotional techniques in this digital world and off-page SEO is one of them. There is certainly a high PR article submission directory where you can make your business presence by submitting your articles. The only condition in this off-page SEO technique is that your content needs to be completely unique with high quality. You can also leave your website like in the articles. Before submitting the article on such article submission websites there are some things that are needed to be kept in mind. The first thing is that the article must not contain too many keywords and the other is the quality of the content. In any either of the things that are not up to the market then the article will be rejected by the website. 

 

 Video Submission:

In order to promote your videos through off-page SEO, you can submit your videos on highly rated video submission websites. All that you need to do is give a brief description of your video and provide an attractive tidal to your video. Also, add tags and reference links to the video. Over a period of time, this method has become the most popular way to get quality backlinks reason being that the videos will be promoted on the high PR video submission websites.

S.No

Video Submission Sites

DA

PA

1

https://www.youtube.com/

99

100

2

https://vimeo.com/

97

96

3

https://www.dailymotion.com/in

96

67

4

https://vine.co/

90

71

5

https://www.metacafe.com/

88

76

 

 Question and Answer:

Another best way to generate organic traffic on your websites is to participate in websites of questions and answers. Pen down all the high PR questions and answers websites and search for the questions and answers on these websites that are related to your blog, business, or website. Provide clear and reasonable answers to all the questions. Improve your presence and visibility by leaving your website or blog link. 

S.No

Question and Answers Sites

DA

PA

1

https://www.quora.com/

93

77

2

https://answers.yahoo.com/

92

72

3

http://www.ehow.com/

92

73

4

http://answerbag.com/

65

51

5

http://www.blurtit.com/

63

58

 

 Blog Directory Submission:

To build quality backlinks for the websites or blogs, directory submission is most popularly used by digital marketers. Here what is important is making the fright choice of effective as well as the high rated directory. After that choice of an appropriate and proper category for the website or blog is made. This method of promotion and traffic generation takes some time to show the results but the benefits from these blog directory submissions are for the long run. 

  

Image Submission

Image sharing refers to the process of sharing images on popular image submission websites. But whenever you are going to submit any image please make sure that your image is optimize with the right URL, image description and title tag. 

S.No

Image Submission Sites

DA

PA

1

https://www.mediafire.com/

94

79

2

https://in.pinterest.com/

94

82

3

https://instagram.com/

93

100

4

https://www.flickr.com/

92

95

5

https://imgur.com/

92

82

 

Infographics Submission

Nowadays creating creative Infographics are becoming popular on the web. Create your info graph design and submit your Infographics on Infographics submission websites that provide a backlink to your particular webpage. 

 

 Document Sharing

Document sharing means by creating attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites. 

S.No

Document Sharing Sites

DA

PA

1

https://www.slideshare.net/

95

85

2

http://issuu.com/

94

82

3

https://www.scribd.com/

94

80

4

https://www.box.com/

93

73

5

http://en.calameo.com/

92

64

 

Web 2.0 Submission

Web2.0 is just another technique like above all where we can create sub domains in high domain authority website. For example medium.com, tumblr, blogger, WordPress etc. 

Best Tip For Web 2.0: 

· Keep sharing the quality and unique content

· Update your website regularly

· Creating backlinks for your published blogs or article

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